These Controversial Vintage Ads Show How Women Were Viewed Before the Millennium

When it comes to relationships, they can be a lot of work… Neither of you wants to disappoint the other and wants to always seem desirable. However, certain things can start to get in the way, and sooner or later, other things become more important. But let’s be clear; it is never more the woman’s responsibility to keep up with appearances than the man’s responsibility.

Well, this advertisement is trying to tell us the exact opposite… This entire campaign is based on how to make women feel bad about not being desirable enough for their partners. Aren’t relationships meant to be a two-way street? The tone in the tagline of this ad is so demeaning and accusatory that we can’t believe it was ever printed.